Simple pricing.
No surprises.
Start free. Upgrade when the tool earns it. Cancel any time — no questions asked.
For designers exploring requirements-first thinking.
For working designers who ship every week.
For design teams who want a consistent brief process.
Common questions.
Each time you hit Generate and First. produces a component, that's one generation. Viewing the code, copying HTML, or editing your brief doesn't count.
Yes. No contracts, no cancellation fees. If you cancel, you keep access until the end of your billing period, then drop to the free tier.
You'll see a prompt to upgrade. Your brief and project data stays intact — you just can't generate new components until the next month or you upgrade.
Yes — on Pro and Team you can paste any design token JSON and First. will generate components faithful to your exact system.
Yes — 7 days free on both Pro and Team. No card required to start. You'll only be charged if you decide to continue.
Yes. Email hello@first.design with a brief description and we'll sort something out.